Words still matter. In this information age, the need for good copywriting and content marketing materials has skyrocketed. Copywriting, when done well, seems effortless. That may lead you to think about cutting corners and just writing your copy yourself. There are a few things to consider before you do.
It gets you out of your lane. It’s difficult enough to do what you do well. When you try to put on yet another hat and add “copywriter” to your list of responsibilities, your other work could really suffer—or the writing could. If you hand it off to a writing professional, you can keep doing what you do best, and leave the writing to them.
It’s a time sucker. You lose time in two ways First, anything you try to do that isn’t your specialty is just going to take more time. Anything not routinely practiced will take longer. Second, it may have to be rewritten by a copywriter later, so you have wasted your valuable time, when you could have paid a copywriter to do it for you in the first place.
It cuts into your profits. When you write it yourself you may think you save money in the short term, but in the long run you may not come out ahead. Paying someone to rework your copy slows down your project, hurting your marketing timeline and ultimately your bottom line. Also, your lack of knowledge about the nuances of copywriting and content marketing will make your writing less effective, and therefore less profitable.
Copywriting is a critical tool in your marketing and information arsenal. Don’t just toss your words out there, use them strategically to grow your business, educate your customers and improve your profits.
If you are considering a new project or revamping an old one, please feel free to contact me and we can discuss how I can help.